Gone is the day when businesses could contract off each other because of the expert knowledge and expertise. Instead, products and services are marketed to attracted businesses through online and digital communication. Where a farmer would attend a trade show or visit the trade store / neighbouring farms, and sit in on discussion boards at a town hall, now the future trend is to use satellite technology on smart TVs to receive broadcasts about goods and services they could introduce to the farms to save time and resources. The convenience of technology is amazing. It leaves more room now for inventing new work life balances and future proofing stocks and crops.

Automation has become valuable for marketeers – whether internal or external to businesses – to communicate with other businesses. It is as simple as sending automated emails to those who sign up for newsletters – an interest point of those ‘farmers’ (from previous example) to choose the information they receive. Dedicated staff at wholesalers, resellers and factories research and inform their customers of the information they need to use their products.

Social Media is an amazing tool, now used to close the gap between personal information and business communication. It aids in the sharing of Intel between groups in a live forum, then cancelling the need to travel and attend meetings. The concept of attending a seminar on Cow Manure from your living room, while sipping red wine in your pj’s would never have been imaginable 30 years ago, not to mention using a device that fits in your hand – in the case now of Facebook LIVE.

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